To most people, finding the right SEO agency seems to be a part-time job in itself. However, choosing the right agency could be the best thing that ever happened to a company and vice versa. This is because of the potential damage caused to your online presence as a result of bad/poor-quality SEO could have an indefinite adverse effect on your online assets.
There are so many SEO agency options to consider. In addition to that, if you have deep knowledge of inbound marketing, it is most likely you don’t even know how to tell a good SEO agency or freelancer from a poor one.
There are some questions you should ask before going for an SEO agency. Getting this information will help you separate the wheat from the chaff when it comes to finding high-quality SEO services. Some are explained below:
How will you help optimize my content?
Over the years, the statement “Content is king” has been trending in the creative world. And if anything, it is true, even though our ears are tired of them already. Content is important. When you are about to choose your SEO agency, make sure you ask about content enhancement and know how they plan to go about enhancing your content.
There are some definite content questions you should ask:
- Will you create a new copy or are you just going to work with our existing content?
- What are your plans for optimizing content?
- Why is content optimization so important?
- How do you go about link building?
One of the most important parts of any online marketing effort is external inbound backlinks. There is no way your website can rank higher than those of your competition if you do not have good links that point back to your website.
Nonetheless, you should know that not every link is a good backlink. Making the wrong choice means choosing the wrong SEO agency. These agencies build spammy links that go against Google’s guidelines. This will put your website at great risk as it can be penalized. In the end, you may never achieve your goals.
To solve this problem, there are some link building questions you should ask:
- What kind of links will you be building and how do you intend to build these links?
- Is there a database of important placement opportunities?
- How many new links should I expect from you every month? Remember that it may be impossible for them to give an exact number for this so what they will most likely give is an estimate and that’s ok.
- Will you be implementing technical changes?
On a final note, you must know that before you commit to an SEO contract, be sure you know who is responsible for each task. Some agencies/freelancers are vague with their proposals and this may result in a shock later in the future when you need to hire a developer to implement the changes they recommend.
Hence know out who’s doing what to avoid any unnecessary problem.