but this is 2019, and still, high-authority links are highly correlated with rankings. To get great links can be strenuous. For those who operate publications and enjoy high domain authority, they have probably received many link building requests. The usual ones go like “please, can you engage in my shady link exchange?” some are custom made and they are like “This link is broken, you would like to link here instead.”

Before now, the possibility to convert 2% of outreach emails of this type to real links existed. But now, it is almost impossible. Link building outreach has now become glorified email spam, which is ignored and ineffective.

WHAT NEXT?

Making use of data journalism in telling true stories reenables the promotion of content via outreach pitching. The success of these results in the acquisition of high domain authority links. These enjoy the potential for public syndication. However, data journalism and outreach is only one. There are still many remaining usable high-authority link building techniques.

HOW DO I LEVERAGE DATA JOURNALISM STRATEGIES TO EARN COVERAGE?

A survey was conducted to find out how significant publications discuss data journalism. Eight thousand four hundred articles that contained the text ‘study finds’ were pulled and then supplemented with additional data such as links built and social shares. The categories derived by Google’s classifier have multiple tiers. These are based on keywords in article titles. They give us four ways to show results in each category: the topic area, the first subcategory, the second subcategory, the third subcategory.

WHICH OUTLETS MOST FREQUENTLY COVER DATA-DRIVEN STORIES FROM EXTERNAL PITCHES?

By looking at the top-tier news outlets that cover “the study finds,” we learn many things. Science-based sites take the lead, and this is not surprising. Other sites such as the Daily Mail, The Independent, CCNN, also rank very high. This shows us which established new sources are willing to publish external research.

WHICH TOPIC AREAS DRIVE THE MOST LINKS?

As good as press mentions are, you need syndication. That is where data journalism shines. However, some topics bring home driving links to others. Topics such as beauty and fitness, nosiness and industry, health and vision care are more likely to earn press mentions than others.

WHAT DO ALL THIS MEAN?

This shows us that link building via data-driven content marketing and PR is predictable if you know the ropes and it is a scalable way to influence domain authority and organic visibility.

Make sure you always consider:

  1. Which publishers make sense to pitch to? Are they interested in the topics I write? Do you often cover external studies? Will their coverage lead to a huge volume of syndicated links?
  2. Does my topic have lasting power? This is an essential question to ask if you want to make the most of your content and outreach strategy. You may need to include them in your content development and also when it is time to pitch.

You may also want to consider emotional factors that influence press pickup and virality. A study of the news syndication networks which influence pickup and distribution; and also how you can find best people and news outlets to pitch; all these will be instrumental in helping you develop best practices for content creation and successful outreach.