It is no news that featured snippets are easy to read and are loved by digital assistants. Featured snippets have an impact on voice search. They could spell the doom for you and also ace your game. This means bad snippets or no snippets at all, and hen digital assistants find themselves in a mess. It also means that by creating some good snippets, you can stay on top of the voice search race. Aside from this, there is a better way to see things that will benefit you.
Before the current wave of technological advancement, queries were typed onto search engines, and that was all. However, search engines evolved, and they began to understand natural language patterns and also the thoughts behind queries to provide better and more accurate answers. The 2013 Hummingbird update from Google played a major role in this search engine evolution. It allowed the Google search engine to comprehend query by switching from keyword matching to conversational search.
HOW DIGITAL ASSISTANTS DO THEIR THING.
We can understand the progress of machine learning by examining how digital assistants operate their voice search; the correlation between what we say and what they hear. There is still a long way to go. We can also pick up the types of queries we should be tracking if we have a voice search on our SEO agenda.
Frequent voice searches from Google Assistant shows us that Google Assistant knows how to construct full-sentence queries out of full-sentence questions. In addition to this, Google Assistant can also link together topical queries. Eventually, Google Assistant always knows what you are talking about. This does not rule out the fact that there are a few times when Google Assistant is confused about what we are asking but a general note, it does a good job.
What this tells us is that our natural language is evolving, and the Chief cause of this evolution is voice search. What this means for snippets is that they will have to show up for more human speak-type queries and Google has already taken the front row in this strategy.
Recently it has become obvious that there is an increase in the number of words in a query that surfaces a featured snippet. It is no news that snippet-having queries are getting longer by the minute.
A careful study shows that voice search has sway over snippets. Words like ‘how’, ‘what’, ‘to’, and the likes are easily removed from typed searches but are more difficult to remove from voice searches. This tells us that in a bid to snag more snippets and encourage searchers to use digital assistants, then there is a need to build out long-tail, natural-sounding keywords lists to track and optimize for.
When it is finally time to optimize, the best way to get your content int the ears of a searcher is through the right snippet formatting. This is a lesson that can be easily gleaned from Google. Since words like ‘best’ and ‘how-to’ bring in the most list snippets, then it is wise to format out ‘best’ and ‘how-to’ keyword content to lists.
Conclusively, optimizing for the right kind of snippets is essential no matter how smart you are with meta descriptions. It makes it easier for your content to get ahead and the first step to this is to build a voice search-friendly keyword list to track.